PILE HI
PUDDING
Denver, CO
Logo Design / Packaging
In 2019, during a game in Downtown Denver, CO, a group of friends noticed the lack of dessert options among the stadium vendors and decided to turn it into a business opportunity.
To get their project off the ground, the team needed to develop a visual identity that would resonate with their local, family-friendly community and reflect the fun, welcoming nature of their brand.
Logo Concept
The name "Pile Hi Pudding" was coined by the owners to reflect the concept of indulging in something so delicious you want to Pile it High.
Sunny Colorado
The Wafer,a key ingredient in their signature pudding, represents the sun, inspired by Colorado's sunny weather and the brands upbeat personality.
Mile High City
As a tribute to their hometown, the team
wanted to incorporate the Denver skyline.
A Mountain of Pudding
The piled-high pudding was designed to fit into a circular badge format while representing Colorado's Rocky Mountains.
